15 Common E-Commerce Design Mistakes
I want to call your attention to an excellent blog post, 15 Common Mistakes in E-Commerce Design, which describes the most egregious and irritating problems customers frequently find when trying to do online shopping. These mistakes are easily avoided as long as you know about them. They are (in summary):
- A lack of detailed product information
- Hiding Contact Information
- A Long or Confusing Checkout Process
- Requiring an Account to Order
- An Inadequate Site Search Engine
- Poor Customer Service Options
- Tiny Product Images
- Only One Product Image
- A Poor Shopping Cart Design
- Lack of Payment Options
- Not Including Related Products
- Confusing Navigation
- Not Including Shipping Rates
- Not Including Store Policies
- Not Putting Focus on the Products
Go read the full post by Cameron Chapman, which includes examples and tips for addressing these mistakes.
November 3, 2009 @ 23:09
I want to say it is great idea, superb.
November 4, 2009 @ 07:14
Hi
I am very interesting to furniture topics hope to find here some information about business online, I am the owner of modern furniture store and searching for some new ideas in design and generally ways to do a business online.