8 Social Media Strategy Mistakes for Businesses
8 Social Media Strategy Mistakes for Businesses
This is a summary post that highlights a useful and interesting article from another blog — in this case: Eight Ways to Ruin Your Social-Media Strategy on the BNET management website.
Although not all commenters agree on the details of this post, the general advice is sound: social media is not easy to use well. If you want to get it right, you need to put lots of time into using it and significant thought into your strategy of how to use it. The following are eight things to avoid:
Mistake 1: Pretend you can do without it.
Social media is here to stay, and the rocketing growth of some outlets makes it foolish to ignore them. Don’t get left behind.
Mistake 2: Play down the costs.
Although the individual accounts may be free and advertising within them inexpensive, social media is costly in time and effort. Eventually, however these costs pay off.
Mistake 3: Act like you own the conversation
Don’t treat social media like your own pulpit and blast away with heavy-handed sales tactics. It’s a conversation, and you’ll use it to best advantage to listen to what your customers are saying. This kind of market research is worth it’s weight in gold for an organisation that really want to meet its potential.
Mistake 4: Fear empowering your employees.
If you trust your employees with telephones, trust them with social media. Let them help you create a reputation for responsive customer service.
Mistake 5: Assume you have little to learn.
Hubris is fatal — businesses that take to heart what they read about themselves in social media can use the experience to make great improvements.
Mistake 6: Take negative feedback personally.
There will always be gripes and complaints, but a company that makes an effort to address individual customer problems will see their reputation for service rise.
Mistake 7: Fret about return on investment.
It’s very hard to measure ROI in social media, but that shouldn’t stop you from keeping an eye on brand engagement in the various sites.
Mistake 8: Underestimate the power of seemingly small efforts.
You may sometimes thinking you’re shouting into the wilderness, but even small things can be picked up by masses of people.
For more information and specific examples, please visit the original post: Eight Ways to Ruin Your Social-Media Strategy.
