Strategy: it's all in the plan...
Internet Strategy
The Trotsky quotation may sound a bit ominous here, but it's actually very apt. Many small businesses are unaware of the pitfalls they can face in setting out to go online. In this age of Web 2.0, a basic transmission style website that simply sits on the internet as a sort of brochure is no longer enough of a communication and marketing tool for your business -- especially when your competition is embracing this new world of interaction and dynamism. Thus you ignore strategy at your peril.
So how do you find your way in this confusing new world? Get an Internet Strategist to help you.
Architela works with businesses and organisations to prepare the right initial foundations for their Web 2.0 internet presence or to change direction and follow a more appropriate course. This might include: websites, blogging, twitter and other social media, online staff collaboration tools, online learning systems and the use of the internet to communicate with customers through surveys and contact forms.
We can offer guides and general practical advice as well as in-depth involvement with your business, tailored to your specific needs and budget.
We also offer a low cost Quick Consultation as an ideal way to get started.
Evaluation
We can evaluate your existing site, learning programme or social media presence and offer recommendations for changes and improvements.
Guides and Documents
Guides and presentations can be found at Guides and also on our Blog or we can be commissioned to write guides, policy and training documents specifically for your organisation.